What's stopping condiment manufacturers from expanding?

In the past few years, a marketing consulting agency has done marketing diagnostics for dozens of condiment manufacturers to find out what is preventing companies from doubling their sales. What are the problems of those companies that cannot achieve high sales volume? Later found that they basically have a unified criticism, that is, product development without innovation, over-reliance on channels and so on.

After comprehensive marketing diagnosis, it was found that condiment enterprises and condiment distributors could not achieve sales breakthrough, focusing on the following key factors:

1. No innovation in product development

At present, the Chinese condiment market, although the variety of products has been extremely rich, but most of them still stay in the traditional condiments, and the development of compound condiments is still very few. In terms of product development, it is basically to see how first-line brands do, and how they do it, with little innovation. Without the highlights of innovation, of course, we will lose the pricing power of the product, and basically we can only do it cheaply. The product by its nature cannot meet the core needs of consumers, and it is basically wasted effort.

2. Over-reliance on channels

Most small and medium-sized condiment enterprises rely on distributors to expand and manage channels through them. Manufacturers lack the ability to control the channel. Manufacturers rely too much on channels, and profits are basically suppressed by channels, limiting the development of manufacturers.

Alliance for the resources of the condiment industry, to embrace the Internet, group heating, resource sharing, alliance to create wealth, dealers thus build a regional monopoly, in-depth analysis of the wealth model, business + Internet operation, has become an important means for condiment manufacturers to strengthen competitive advantage, known as the most important organizational innovation since the 1920s. Major enterprises can obtain a personalized solution and professional marketing model according to their own needs to improve the competitive strength of enterprises.

How to disintegrate these "criticism", the kitchen boss suggested that the condiment dealer group alliance. Alliance to create wealth is a small and medium-sized condiment manufacturers will choose a new program. Internet + network marketing is developing strongly, in this context, no company can maintain a competitive advantage by itself. In order to adapt to the change of environment, enterprises must adjust their development strategy and improve their existing organizational structure. One of the ways is to form alliances with each other.